In conversations with colleagues, fellow entrepreneurs and even musicians over the previous decade, Daniel Ek would usually abruptly shift the topic to one thing that basically bugged him: well being care. “I used to be like adamant to repair it,” Mr. Ek, the Spotify chief, instructed DealBook. He noticed the business as a bloated and inefficient colossus in want of disrupting.

The issue: Mr. Ek had neither a plan, nor the time or cash to do a lot about it. He was busy taking up Apple, YouTube and Amazon Music within the streaming wars. In his spare time, Mr. Ek pored over medical journals. And he routinely measured his very important statistics with a Fitbit, an Apple Watch or Wii Match tracker — the extra information, the higher to see how his physique held up towards the trials of operating a enterprise. He thought that such monitoring may maintain some clue to residing longer and more healthy. “I used to be simply toying round with concepts in well being care,” he added.

That each one modified in 2018. Spotify went public, making Mr. Ek a billionaire. It was time to show his facet focus into his subsequent enterprise, he determined. He knew whom to contact: Hjalmar Nilsonne, a Swedish tech entrepreneur who Mr. Ek had met the 12 months prior on the Good Minds occasion, an annual gathering Mr. Ek began. Mr. Nilsonne was keen about upending the established order, too. On the time, he was targeted on local weather change and his start-up, Watty, which aimed to strip waste out of the vitality grid.

At first, Mr. Nilsonne rebuffed Mr. Ek’s proposition. However Mr. Ek finally received him over. (It helped that Watty was operating out of cash, and it was eventually sold to a German firm.) Mr. Ek, a former laptop coder, and Mr. Nilsonne, an engineer, zeroed in on constructing a greater diagnostic software. Their purpose: illness prevention, and prolonging life. The corporate they based, Neko Well being, opened its doorways in Stockholm final 12 months, and it’s set to open in London, its second market, this summer time.

Longevity has grow to be a sort of obsession with tech moguls. Sam Altman, Peter Thiel and Mr. Ek are amongst those that imagine vibrant concepts, the fitting tech and bundles of capital may also help people stay longer. Mr. Ek, 41, has invested thousands and thousands personally and thru his funding agency, Prima Materia, in such start-ups round Europe. Neko Well being is the one one for which he’s taken the title of founder.

The corporate says its full-body scans can detect the onset of a bunch of cardiovascular and metabolic ailments, in addition to pores and skin situations. It calls its scans, which price about $230, or 2,500 Swedish krona, “a well being test on your future self.”

Entire-body scans have been round for some time. However they’ve taken off lately because of synthetic intelligence and social media. Kim Kardashian helped put one buzzy rival, Prenuvo, on the map final summer time when she referred to its M.R.I. scanner as a “life saving machine” in an Instagram post. One other, the New York-based Ezra, announced in February that it had raised $21 million to assist it broaden to twenty North American cities by year-end.

Regardless of the growth in curiosity, medical professionals say proactive screening applied sciences have but to show that they’ll obtain higher outcomes for affected person well being or longevity. And the decision remains to be out on the enterprise mannequin.

“I’d be tremendous completely happy if this turned out to make me no cash, however we truly solved actual points on the earth for actual individuals,” Mr. Ek instructed DealBook in his first English-language interview about Neko Well being.

He in contrast the problem to the streaming wars. When Spotify debuted in 2008, the music business was being ravaged by piracy and plummeting revenues. “Everybody instructed me, this can be a horrible enterprise. Please don’t do this,” he recalled.

Mr. Ek acknowledged that taking up well being care could also be even harder. Like Spotify, Neko Well being has huge development ambitions, nevertheless it faces a protracted slog in getting the inexperienced gentle to enter new markets. And in some methods, the Neko founders’ imaginative and prescient is extra bold than their opponents. Their aim is to make early analysis of ailments reasonably priced, in order that full-body scans grow to be as routine as an annual checkup. That would assist reverse a miserable sample the place positive aspects in life expectancy have slowed in many wealthy countries over the previous decade, regardless of ballooning well being care spending. “Nearly each development goes within the unsuitable path,” stated Mr. Nilsonne, 37, who can be Neko Well being’s chief government.

There are about as many approaches to physique well being scans as there are corporations providing them. Most contain repackaging some pre-existing medical expertise and including proprietary software program. Prenuvo, the startup that Ms. Kardashian promoted on Instagram, was based by the entrepreneur Andrew Lacy, and its backers embrace Eric Schmidt, the previous Google chief government, and the supermodel Cindy Crawford. It sells hourlong magnetic resonance imaging classes for $2,499, after which makes use of an A.I.-powered software program to look at the scanned photographs for warning indicators of most cancers, aneurysms and liver ailments. Ezra hopes to squish the full-body scan down to fifteen minutes, and cost $500.

Neko Well being, with its smaller price ticket, doesn’t carry out M.R.I.s or X-rays. As a substitute, it makes use of about 70 totally different sensors and a mixture of proprietary and off-the-shelf applied sciences to non-invasively measure coronary heart perform and circulation, and to {photograph} each inch of a affected person’s physique.

“The visible metaphor early on was across the airport scanner,” stated Mr. Ek.

At a Neko Well being clinic in Stockholm the place I lately paid for a scan, I understood the comparability. After being handed slippers and a skinny material gown, I entered a room with a floor-to-ceiling scan chamber that appeared straight out of “Star Trek.” Soothing instrumental music added to a spalike setting.

I stepped contained in the contraption and was instructed to boost my arms out to my facet. The round door slid shut, and a voice recording — a feminine with a comfortable English accent — instructed me to close my eyes, take a deep breath and put together for a blast of vibrant gentle. A sequence of wall-mounted cameras flashed. The complete scan, which took over 2,000 high-resolution photographs of my physique, mapping and indexing my each blemish, lasted about 20 seconds.

Outdoors of the chamber, the second a part of the examination commenced. It concerned a blood draw, in addition to assessments for grip-strength, eye-pressure, and blood stress. At one level, a tool spying out of a grate within the ceiling measured my coronary heart charge utilizing a laser sensor. When a inexperienced gentle honed in on my outstretched arm, a stay magnified picture of my forearm exhibiting the blood pulsing by means of my arteries appeared on a monitor on a close-by wall. (The illuminated patch of pores and skin was being measured for blood circulate and arterial stiffness, an indicator for cardiovascular well being).

Most Neko sufferers have handed the scan with a clear invoice of well being. However, in a current pattern of two,707 sufferers, life-threatening points have been present in about 1 p.c of the instances, in keeping with the corporate. (About one-quarter of these have been beneath age 50). And for 9 p.c of that cohort, beforehand undiagnosed points have been discovered that have been later decided to be illnesses corresponding to coronary heart illness, pores and skin most cancers and diabetes.

Dr. Andreea Valdman, Neko Well being’s lead basic practitioner, walked me by means of my outcomes on the finish of my examination. All the 400 suspicious wanting blotches and moles on my physique that had been mapped with the assistance of A.I. have been benign, Neko’s dermatologists confirmed.

Sort 2 diabetes runs in my household. And, my father had his first stroke at 54, so the anticipation round my blood-glucose studying — HbA1c — had me on edge. The decision: no danger of diabetes or stroke.

It felt reassuring to know I used to be doing one thing proper, and what I wanted to work on.

The corporate stated the ready checklist in Sweden has swelled to twenty,000.

In america, most main well being insurers don’t sometimes cowl such scans. And a few within the medical subject query their effectiveness. “So far, there isn’t a documented proof that complete physique screening is cost-efficient or efficient in prolonging life,” the American Faculty of Radiology said final 12 months. One problem is fake positives, Dr. Nils-Eric Sahlin, a professor of medical ethics at Lund College in Sweden, instructed DealBook. He stated that might result in a wave of wholesome individuals in search of a second opinion, doubtlessly overwhelming probably the most burdened elements of the well being care system, and including prices for doubtlessly pointless follow-up remedy.

Mr. Nilsonne pushed again on these criticisms, calling the status-quo well being care mannequin wherein a affected person usually receives remedy effectively after the illness has progressed unhealthy public coverage. Preventative well being care, he stated, ought to deliver with it a brand new information stream: from wholesome individuals. That may inform smarter coverage, he argued.

“We have to bend the price curve on well being care,” Mr. Nilsonne stated. “The most cost effective greenback to spend on well being will not be while you’re tremendous sick; it’s that will help you not get sick within the first place.”

Traders see potential. Enterprise capitalists invested a report $4.7 billion in longevity start-ups in 2022, in keeping with Pitchbook. However within the wake of Theranos, Elizabeth Holmes’s failed blood-testing startup that promised to usher in “a new era of preventative health,” scrutiny can be sky excessive. “Blowouts” like Theranos, Mr. Ek stated, danger undermining the general public “belief in the entire subsequent corporations which are coming.”

Final summer time, thanks partially to Mr. Ek’s connections, Neko raised 60 million euros ($65 million) from traders that embrace Atomico, Basic Catalyst, and Lakestar. Mr. Ek has pitched in an extra €30 million. However the capital necessities for a brick-and-mortar growth of well being clinics are in contrast to the economics of unveiling an app like Spotify. The regulatory hurdles are arduous, too. “A whole lot, if not hundreds, of paperwork have to be submitted,” Mr. Nilsonne famous.

The beginning-up says it is going to be on tempo to ship roughly 50,000 scans by the top of the 12 months. When pressed, Mr. Ek didn’t wish to discuss five- or seven-year development targets, or return on his funding. As a substitute, he targeted on the expertise. “You possibly can truly save lives with this,” he stated, including, “and we now have.”

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